We fuel the Growth of Successful Businesses to shape lasting legacies.

TrueWay is a family-backed investment firm that focuses on cash-generative companies across Central and Eastern Europe (CEE) and the broader European region. We typically invest between EUR 3 – 10 million, predominantly taking majority positions, although we also consider minority stakes where we can exert active governance. Our approach is consistently hands-on, ensuring that we not only provide capital but also add strategic value and operational guidelines. In addition to our core focus, we remain opportunistic, considering early-stage deals with high growth potential and the possibility for follow-on investments.

The TrueWay team combines extensive operational know-how with private equity value creation track record. Our experience spans a diverse range of sectors and business stages, enabling us to identify and nurture high-potential opportunities. We generally acquire majority or significant minority stakes in companies, focusing on the intrinsic value and growth potential of each business. While we have a preference for traditional industries with established business models, we are equally committed to embracing and supporting innovative technologies and disruptive solutions at their earlier phases. Additionally, the Trueway team has extensive experience in organizing and leading financial investor consortia, as well as fostering productive collaborations with co-investors.

WHY TRUEWAY?

TrueWay is not your typical private equity investor. We operate with a level of flexibility and agility that sets us apart from traditional institutional, closed-end investment funds. Without the constraints of predefined investment and exit timelines, we can tailor our approach to suit the unique needs of each business we partner with. Once an agreement is reached, we have the capability to finalize deals within weeks. This rapid execution is made possible by our streamlined decision-making process, where you work directly with a small, empowered team of decision-makers who are personally accountable for each investment.

4 REASONS FOR WORKING WITH US