TRUEWAY

We fuel the Growth of Successful Businesses to shape lasting legacies.

TrueWay is a family-backed investment firm that focuses on cash-generative companies across Central and Eastern Europe (CEE) and the broader European region. We typically invest between EUR 3 – 10 million, predominantly taking majority positions, although we also consider minority stakes where we can exert active governance. Our approach is consistently hands-on, ensuring that we not only provide capital but also add strategic value and operational guidelines. In addition to our core focus, we remain opportunistic, considering early-stage deals with high growth potential and the possibility for follow-on investments.

The TrueWay team combines extensive operational know-how with private equity value creation track record. Our experience spans a diverse range of sectors and business stages, enabling us to identify and nurture high-potential opportunities. We generally acquire majority or significant minority stakes in companies, focusing on the intrinsic value and growth potential of each business. While we have a preference for traditional industries with established business models, we are equally committed to embracing and supporting innovative technologies and disruptive solutions at their earlier phases. Additionally, the Trueway team has extensive experience in organizing and leading financial investor consortia, as well as fostering productive collaborations with co-investors.

WHY TRUEWAY?

TrueWay is not your typical private equity investor. We operate with a level of flexibility and agility that sets us apart from traditional institutional, closed-end investment funds. Without the constraints of predefined investment and exit timelines, we can tailor our approach to suit the unique needs of each business we partner with. Once an agreement is reached, we have the capability to finalize deals within weeks. This rapid execution is made possible by our streamlined decision-making process, where you work directly with a small, empowered team of decision-makers who are personally accountable for each investment.

4 REASONS FOR WORKING WITH US

Flexible Holding Period

Our holding period is not constrained by the rigid timelines often associated with traditional private equity investments. As a non-regulated, open-ended investment entity, we have the freedom to hold investments for as long as it takes to realize their full potential. We are committed to partnering with you from the early stages of your journey, right through to significant milestones, including an IPO if that becomes a strategic option.

Follow-On Financing Rounds

At TrueWay, we do not impose caps on the capital allocated to any given project. This flexibility allows us to provide additional funding as your business grows and evolves, ensuring that you have the financial backing needed to seize new opportunities and overcome challenges on the way of sustainable growth. Our commitment is to be a long-term partner, supporting your business through multiple rounds of financing if required.

Diverse Investment Structures

We are adept at crafting bespoke investment structures that align with the specific needs and goals of each deal. Our flexible approach means we can deploy capital through a variety of mechanisms, including convertible notes, mezzanine financing, or straight equity contributions. This ability to customize our investment structures ensures that we can provide solutions that are tailored to your business's unique circumstances and growth trajectory.

Operational Excellence

We understand that capital alone is not always sufficient to achieve business success. That's why TrueWay places a strong emphasis on operational excellence. We work with our portfolio companies to identify and implement best practices in areas such as process optimization, cost management, and technological innovation. Our goal is to help you build a robust, scalable business that can thrive in competitive markets.